13.02.2025 • The Grosvenor HOTEL, PARK LANE, LONDON
SPONSORED BY
AI in media and marketing SEMINAR 13.02.25
Key lessons and effective strategies to stay ahead in a changing world
10.30am - 3.00pm Grosvenor House, Park Lane, London
The ACE AI Seminar is aimed at media professionals, who are keen to understand the opportunities AI offers their businesses and careers. This event is particularly suited to those looking to explore the practical applications of AI, including its role in content creation, customer engagement, marketing and operational efficiency.
Benefits of Attending:
- Gain insights from leading practitioners on real-world AI applications in media.
- Learn practical strategies to implement AI effectively avoiding common pitfalls.
- Understand how AI can enhance customer engagement, operational efficiency and overall business effectiveness.
- Explore the history of AI, offering an understanding of its evolution and potential impact.
- Discover how to position yourself and your team to succeed in an AI-driven world.
- Network with industry experts and peers, sharing experiences over a coffee or something a bit stronger!
The seminar promises a stimulating mix of strategic discussions, practical lessons, and future-focused advice, equipping delegates to take full advantage of the opportunities and meet the challenges AI presents. The seminar will be hosted by Julian Thorne, Co-founder of Atlas Advisory.
Earlybird tickets are on sale now £125 +VAT Including lunch
Agenda & speakers
What the history of AI can teach us
What the history of AI in media teaches us about the future – the benefits and what to be wary of.
Speaker: John Barnes Chief Digital Offices William Read
Lessons learnt from using AI in customer service
Lessons learnt from using AI to provide customer service. What worked and why.
Speaker: Paul Hatch Group Customer Director
Using AI to create content that engages
Using AI to help understand and create content that engages customers in a profitable meaningful way.
Speaker: Michael Brunt Co-founder of HBM Advisory
How AI can cure data blindness and reveal real insights
How AI can help find the gems of insight in your data sets that will transform your business.
Speaker: Magda Woods Founder and CEO of Flare
What does AI mean for your marketing career and what to do about it
A look into the future of the impact of AI on marketing roles in media. What this will mean for you and what action to take to make sure your career is enhanced by AI and not destroyed by it.
Speaker: Parry Malm Digital Anarchist at Punk with Drower
AI adoption – what we have learnt and what it means
A case study on lessons learnt from introducing AI into a media business. What worked what didn’t and recommendations for success. Plus lessons from history on applying new technologies.
Speaker: Katrina Broster Global Marketing Director FT
Panel discussion on how to implement AI effectively into your business
A hosted panel discussion on how to implement AI effectively into a mature business.
Host: Julian Thorne Co-founder of Atlas Advisory.
Panellists: John Barnes, Katrina Broster, plus two more special guest panelists.
