OUR 2024 SPEAKERS...
Tamsin Larcombe - VP Retention at The Economist
Discussing several current key projects including Podcast subscriptions and engagement scoring.
Adam Ingram - Head of Acquisition at DMG Media
Sharing insights from Mail+ which launched earlier this year.
Mamadou Goundiam - Deputy CEO at Jeune Afrique
Increasing conversion rates to subscription with dynamic paywall strategies, the case of a leading non-UK news organisation.
Madeleine White - Co-founder & Editor-in-Chief at The Audiencers with Lucy Davis - Growth Partner at Atlas
Which articles should be behind a paywall on your website? Atlas and The Audiencers share results from their survey and provide best practices to answer this important question. But, spoiler alert, perhaps we're asking the wrong question?!
Paul Jenkins - Regional Head of Circulation at Reach plc
How to increase renewal rates and subsequently volume and revenue whilst increasing price.
Joy Talbot - Senior Director of Economics at Magic Numbers
The metrics that matter and how to measure them, including how to tell data stories to get the buy-in you need.
Jack Briggs - Strategy Consultant at FT Strategies
Anonymous to Engaged: Strategies for Encouraging Sign-ups and Personalisation
To create personalised experiences driven by audience insights, publishers need to capture and utilise the right data. In this session, FT Strategies explores how to harness the power of first-party data, featuring best practices from clients and the wider publishing industry.
The Ace SUBSCRIPTIONS SEMINAR 26.11.24
FT, Bracken House, 1 Friday Street, London
On Tuesday 26th November 2024, the subscription industry gathered for the 3rd annual ACE Subscriptions Seminar. It was another outstanding event, filled with valuable insights and meaningful connections made throughout the day. A huge thank you to Abi Spooner for expertly hosting the event, and to all our speakers for generously sharing their time and knowledge to make the day a success. Please find attached slides from some of the presentations.
"a fantastic opportunity to bring together delegates from across the Magazine and Newspaper Subscriptions Industry to share case studies and strategies."
