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Abi Spooner

Customer Strategy Officer


“Atlas has provided us with invaluable strategic recommendations, grounded in years of experience and substantiated in data and insight. They’re an absolute pleasure to work with and their pragmatic approach and flexibility make them stand out in the very competitive field of strategic and marketing consultancy.”

Mylene Sylvester, The Guardian Publishing Director

Atlas is an independent and strategic growth consultancy, combining data analysis with extensive real-world experience to build clarity and confidence for your business; delivering successful subscriptions growth strategies for B2C and B2B companies of all sizes.


We simplify your complex challenges, helping you focus on the right areas to unlock long-term subscription or membership success. By putting your customers at the heart of all strategic decision-making, we’ll help you grow your recurring revenue streams.


Join our list of clients, who include The Guardian; Financial Times; Haymarket; Immediate; Harmsworth Media; FMC Dentistry; The Oldie; The Idler and more.


Our key services include: 

  • Deeper audience understanding and actionable insights
  • Effective brand positioning, messaging and creative
  • Impactful and achievable acquisition and retention tactics
  • Customer data analysis, measurement and marketing effectiveness
  • LTV modeling builds and powerful business cases 
  • Interactive team workshops 
  • Bespoke subscriptions training, including current partnerships with the Google News Initiative and the PPA.


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